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Global Newsletter July 2018 |
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Dear Friends and Supporters, This month, we focused on raising public awareness and engaging with the community across all of our program implementation countries. From the launch of our distracted driving public awareness video in Thailand, to our Walk Wise community outreach workshop series and the expansion of our Safety Delivered distracted driving billboards in Vietnam and Tuk Tuk banners in Cambodia, we focused on spreading our road safety messaging across many different platforms in order to maximize the reach of our campaigns. Our Cambodia team welcomed the participation of 11 Manulife employees who gave their time and energy to distribute leaflets on helmets and road safety for our Helmets for Families program in Kampong Cham City. Through their hard work, they reached over 600 business owners and residents to further spread the message of motorcycle helmet safety. Engaging with local stakeholders and raising awareness within the community are key components in all of our road safety programming. In recognition of our experience working toward two-wheeled vehicle safety, we were recently invited to join a new task force created by the Ministry of Transport to reduce motorcycle-related crashes in Thailand. This appointment coincided with the second Legal Development Program (LDP) meeting, where members focused on speeding, school bus safety, the Road Traffic Act reform, and two- and three-wheeler safety. The Thai government’s commitment to a new road safety coalition coupled with the expertise of our LDP members show a real path to tackling these issues at the national level in Thailand. For more information on our activities, achievements, and related road safety news, please read on. Kind regards, Mirjam Sidik
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Global |
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Vietnam |
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Cambodia |
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Thailand |
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China |
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Employment Opportunities
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Global |
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Photo of the Month-Launch of
Safety Delivered's Tuk Tuk Banner Campaign
A tuk tuk in Cambodia features one of our Safety Delivered campaign banners with anti-distracted driving imagery and messages. The tuk tuk is one of 80 across Phnom Penh that will be displaying the banners for the next three months. The campaign is part of our Safety Delivered program’s community outreach activities to promote safer driving practices amongst young drivers. Safety Delivered is a two-year program being implemented in Cambodia, Myanmar, Thailand, and Vietnam and targeting young and novice road users, with support from The UPS Foundation. Activities include school-based road safety education, public awareness campaigns, and quality motorcycle helmet distribution and education. Since June, Safety Delivered’s social media presence has generated a reach of over 4 million post views, 230,000 engagements, and 1.5 million media views. Please see images from the launch here. |
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AIP Foundation shares regional perspective at UN workshop on child road crash injury prevention
AIP Foundation Thailand Chairperson Ratanawadee H. Winther and Thailand Country Manager Oratai Junsuwanaruk presented on behalf of AIP Foundation at the 'East Asia & Pacific Workshop on a Safe and Healthy Journey to School' held in Bangkok, Thailand. UNICEF organized the meeting with support from the FIA Foundation, the Child Health Initiative, and the United Nations Environment Programme. The workshop focused on child health and mobility, specifically as they relate to road crashes and air pollution, and attendees included road safety experts, practitioners, and staff from different regional and international organizations, NGOs, and governments. At the workshop, Ratanawadee provided a regional perspective on road safety interventions through her presentations on our Walk This Way pedestrian safety program being implemented in Vietnam and our Head Safe. Helmet On. helmet program in Cambodia. Oratai also presented on our work advocating for safer school bus transportation and for reductions in urban speed limits through our Legal Development Program and Slow Down to Save Lives program in Thailand. View more photos from the conference here. |
Vietnam |
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Safety Delivered builds capacity of teachers to carry out road safety education
Forty-two teachers at Le Van Tam Primary School in Hanoi attended a teacher training workshop as part of the Safety Delivered program sponsored by The UPS Foundation. At the workshop, teachers learned useful information about road safety, especially the importance of helmet use for both children and adults, as well as strategies for teaching road safety curriculum in the classroom. After the training, evaluations showed that the number of teachers receiving "excellent" or "good" scores in road safety increased from 52% to 73%. The teachers and school board agreed to continue promoting road safety to students and their parents to ensure that they are always protected by helmets when traveling on the road. |
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Nearly 2 million first-graders across Vietnam to receive quality helmets
The National Traffic Safety Committee (NTSC), in collaboration with the Ministry of Education and Training (MoET) and Honda Vietnam Company Ltd (Honda Vietnam), has announced that approximately 1.95 million quality helmets will be donated to all first-graders in Vietnam at the beginning of the upcoming 2018 school year. Protec, our social enterprise helmet factory, will produce approximately 700,000 of the helmets. This exciting announcement represents the culmination of years of advocacy and awareness-raising by road safety stakeholders in Vietnam. At the beginning of 2015, the government launched the National Child Helmet Action Plan (NCHAP) in Vietnam, bringing together major partners to discuss ways to sustain and improve child helmet use. As part of NCHAP, and in partnership with The UPS Foundation, we employed large-scale public awareness campaigns that helped increase child helmet use rates in Hanoi, Da Nang, and Ho Chi Minh City. The success of NCHAP has prompted the government to take action to promote child helmet use within the country. And on 19 January 2018, the Prime Minister issued Directive 04/CT-TTg, with the goal of raising child helmet use rates in Vietnam to 80% by 2020. The current helmet distribution plan aims to support this Directive as well as the earlier foundational work carried out by NCHAP. View more photos from the announcement launch ceremony here. |
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Popular emoji icon reveals darker side in distracted driving campaign targeted at Vietnamese youth
The darker side of the popular emoji icon was revealed to audiences across Vietnam in a newly launched distracted driving campaign targeted at 15 to 29-year-olds. The campaign’s slogan is “Leave your phone alone or you could be next!” and features a sinister, evil emoji character as its key visual. The two associated TV commercials will be broadcast on national and provincial television channels, shown on televisions at target universities and at Cho Ray Hospital in Ho Chi Minh City, incorporated into the communications plans for 63 provincial traffic safety committees, and disseminated through digital channels via an online media campaign. Thirty billboards featuring the campaign’s message will also be installed at 10 target universities as a constant reminder for students on their commute to and from school. AIP Foundation is leading the initiative as part of The UPS Foundation-supported Safety Delivered program and working in close consultation with the National Traffic Safety Committee, Ministry of Education, and target universities. The campaign takes the familiar icon of a cute and innocent emoji and turns it into a lethal killer on the road by featuring a malicious emoji that preys on distracted motorcyclists. Through this innovative reimagining of common road situations into horror movie scenarios, the campaign addresses the consequences of unsafe behaviors such as calling, text messaging, and using the Internet. These behaviors cause a driver to become distracted, slow his or her reaction time, and affect his or her ability to make safe driving decisions. According to fall 2017 baseline surveys of 927 male and female students from seven universities in Ho Chi Minh City and Hanoi, 79% of students reported having used a mobile phone at least once while driving in the past six months. This represents a troubling reality, considering the World Health Organization found that a driver talking on a mobile phone is four times more likely to be involved in a road crash than one who is not. Read the full press release here. View more photos from the launch here. |
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Helmets for Families workshop reviews program achievements in Ho Chi Minh City
After another successful year of Helmets for Families programming, we hosted a year-end review workshop at the Ho Chi Minh City's Traffic Safety Committee office in District 1. We gathered representatives from six of our targeted primary schools in the city to discuss their experiences with the program as well as to collaborate on the next school year. During the 2017-2018 school year, Helmets for Families directly involved 6,588 students, 6,588 parents, 345 teachers and school staff, and 115 health professionals through the donation of 3,993 helmets to students and teachers as well as 876 subsidized helmets to parents. Six billboards were installed outside our program schools and local hospitals in order to raise awareness within the community on the importance of child helmet use. Additionally, Helmets for Families was featured in five print news articles, twenty-three online news articles, and even three television news segments in Vietnam this past school year. Most strikingly, the average rate of helmet wearing at two new intervention schools in Cu Chi District increased from 18% to 90% this year through Helmet for Families programming. Additionally, we conducted helmet standard checks at two new project schools in Ho Chi Minh City and found that 98% of students' helmets and 57% of parents' helmets met road safety standards, up from 35% and 25% respectively. View more photos from the workshop here. |
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Helmets for Kids spotlighted in Johnson & Johnson’s 2017 Health for Humanity Report
Johnson & Johnson highlights Helmets for Kids and its work to improve road safety in Vietnam as part of the company’s newly published Health for Humanity Report, which spotlights Johnson & Johnson’s progress towards its 2020 Health for Humanity Goals. Since 2012, AIP Foundation and Johnson & Johnson have partnered on Helmets for Kids to provide helmets and road safety education to students at schools throughout central and southern Vietnam. Please find the full 2017 Health for Humanity Report here. |
Cambodia |
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Youth road safety ambassadors visit local communities to educate on dangers of distracted driving
Throughout May and June, 60 youth road safety ambassadors from our Safety Delivered program visited businesses, households, and schools across four districts of Phnom Penh to educate residents on the dangers of using a mobile phone while driving. The students distributed educational pamphlets to the community members, put up banners, and answered questions on distracted driving during the meetings. Other forms of dangerous distracted driving behaviors were also discussed as part of the awareness raising campaign. In total, the students reached an estimated 45,000 members of the community with their messaging. The awareness campaign is part of our Safety Delivered program supported by The UPS Foundation. View more photos of the students meeting with community members here. |
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Manulife volunteers and local police engage with Kampong Cham community on road safety concepts
As part of our Helmets for Families program in Kampong Cham City, 11 Manulife staff volunteers had the opportunity to ‘meet and greet’ with their local community while distributing leaflets on helmets and road safety. Manulife volunteers toured the local streets and engaged with over 600 business owners and residents to clarify road safety issues and to support the message of why wearing a helmet when driving a motorcycle is essential. Later the same day, Kampong Cham-based police officers and AIP Foundation staff conducted a training session with 160 Veal Vong Primary School students aimed at improving students’ knowledge and awareness on road safety issues. The police officers encouraged students to always practice good road safety behaviors that would keep them safe while traveling on the road, either as a pedestrian, cyclist, or as a passenger on a motorcycle. The students were then given a knowledge test by AIP Foundation staff on the lessons they had been taught. View more photos from the outreach program and training session here. |
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Helmets for Families partner Manulife Cambodia wins prestigious CSR award
AIP Foundation’s partner on the Helmets for Families program, Manulife Cambodia won several prestigious awards at the 2018 International Customer Relationship Excellence (CRE) Awards ceremony organized by the Asia Pacific Customer Service Consortium on 15 June, 2018, including the Corporate Social Responsibility Leadership of the Year Award. AIP Foundation has partnered with Manulife Cambodia to implement the Helmets for Families program since 2012. The program targets children and their road safety role models – their parents. Through Maunulife’s generous support Helmets for Families has been able to deliver road safety education and skills to over 4,000 students as well as to donate over 4,700 helmets to communities. AIP Foundation and Manulife Cambodia will continue Helmets for Families through the 2018-2019 school year and are expected to donate over 1,000 helmets to students, teachers, and parents in the community. |
Thailand |
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Legal Development Program holds second meeting to discuss key road safety issues
AIP Foundation, in collaboration with the World Health Organization (WHO) and Bloomberg Initiative for Global Road Safety (BIGRS), hosted the second LDP meeting of the year in Bangkok. Participants exchanged views and shared information on four key issues: speeding, school bus safety, the Road Traffic Act reform, and two- and three-wheeler safety. At the meeting, the program also officially welcomed its 18th member, Dr. Bhanitiz Aursudkij, who is a senior professional civil engineer at the Department of Highways. In addition to the LDP members, representatives from the Global Health Advocacy Incubator (GHAI); the Bureau of Non-Communicable Diseases, Department of Disease Control; the Road Safety Policy Foundation; and the Child Safety Promotion and Injury Prevention Research Center (CSIP) were also in attendance. LDP Thailand is a collaboration between AIP Foundation and the WHO aiming to reduce road crash injuries and fatalities through legislative improvement, and is supported by the BIGRS. |
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AIP Foundation joins new task force to reduce motorcycle-related crashes in Thailand
In recognition of our expertise in two-wheeled vehicle safety, AIP Foundation was recently appointed to a new task force created by the Ministry of Transport to reduce motorcycle-related crashes in Thailand. The task force, which now comprises 33 members from multiple sectors, is charged with developing action plans for reducing motorcycle-related crashes which will be submitted to the government. As part of this new taskforce, AIP Foundation attended the second meeting of the Ministry of Transport’s task force on motorcycle-related crashes at the Ministry of Transport, Bangkok. At the meeting, Thailand Country Manager of AIP Foundation Oratai Junsuwanaruk was asked to share the organization's expectations and discuss relevant AIP Foundation programs on two- and three-wheeler safety, including Safety Delivered and the Legal Development Program (LDP). |
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Safe School, Safe Community launches with 1,000 helmets donated to Thai primary school
Students, parents, and teachers at Wat Rachasingkorn School received 1,000 helmets to officially launch the Safe School, Safe Community program. The program is being implemented by AIP Foundation and supported by the Australian Road Research Board (ARRB) and Rotary International. Pre-implementation surveys showed that Wat Rachasingkorn School had a helmet-wearing rate of only 1%. Over 450 participants attended the launch ceremony, including students, parents, teachers, government representatives, and other guests. Representatives from ARRB, Rotary International, AIP Foundation, and the government gave speeches at the ceremony, followed by a road safety performance from the students. Local traffic police and donor representatives provided an interactive helmet-wearing demonstration on stage. Earlier in the morning, we held a meeting for stakeholders to discuss the planned program implementation as well as future collaboration between local government agencies, AIP Foundation, and the school to address the road safety challenges faced by students and families in the community. Over the course of the program, Safe School, Safe Community will provide three trainings and one extracurricular activity to members of the Wat Rachasingkorn School community. The initiative aims to increase helmet use among children to better protect them from head injury and raise public awareness of the importance of child quality helmet use. Read the full press release here. Watch our Safe School, Safe Community highlight video here. to learn more about program activities. View more photos from the stakeholder meeting and kick-off ceremony here. |
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AIP Foundation builds on success with new distracted driving video in Thailand
After successfully reaching over half a million undergraduate students through our first distracted driving public awareness video 'The Science of Crazy,' the next phase of the project is delivering our message to a younger demographic (15 - 17 year-olds) in order to raise awareness and inspire them to action. Based on real-life stories, ‘Final Moments’ is a viral video that pieces together the final moments before a fictional high school driver's motorcycle crash as seen through eye witness and CCTV surveillance cameras. The video seeks to provide the audience with a raw, personal account of the crash, enabling viewers to see how it only takes a moment for distracted driving to cause a crash. In early 2018, AIP Foundation and The UPS Foundation launched the first video in the series, ‘The Science of Crazy’ - a viral video based on a fictional television show poking fun at many of the common behaviors young drivers in Thailand undertake while driving a motorcycle. The video reached over 500,000 youth through the online campaign, and was especially successful with the 18 - 24 age bracket. The video campaign was promoted by vocational and technical colleges both in Bangkok and around the country. Thailand is currently ranked second in the world in terms of road crash fatalities, but recent reports suggest the country is on track to soon have the world’s most dangerous roads. Current estimates list that 44 deaths per 100,000 people are caused by road crashes, or approximately 5% of Thailand’s total deaths. Young people in particular are at an increased risk. Youth aged 15 to 29 years old make up the majority of road deaths in Thailand, with more than 70% of the incidents taking place on motorized 2- and 3-wheelers. Watch the full distracted driving video here. |
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Street Wise expands to new school, increasing reach by an estimated 5,800 students
More than 250 students, parents, and teachers from 11 program schools in the Singhanakhon and Muang districts of Songkhla province gathered today to celebrate the launch of Phase III of the Street Wise road safety program, a collaboration between AIP Foundation and Chevron Thailand. The latest stage of Street Wiseis expanding to Tesaban Muang Singhanakhon 1 Primary School, the only primary school in the municipality that has not yet received Street Wise programming. Street Wise is expected to reach more than 10,000 new primary school students, family members, and teachers as a result of the expansion. In addition to handing over 250 helmets to students from the new target school and distributing 450 reflective safety vests to student ambassadors, AIP Foundation also presented certificates to the 30 “Master Trainers” who recently completed the road safety curriculum training. These trainers will be responsible for training fellow teachers and community members on helmet safety. A booth was also set up at the event to raise awareness on the current road safety situation in Thailand and Street Wise’s educational approach to road safety interventions. Street Wise incorporates road safety education, extracurricular activities, parental and community activities, and stakeholder engagement into a targeted approach to improving the pedestrian and helmet skills of road users. From 2014 to 2017, helmet-wearing rates at neighboring Street Wise program schools in Songkhla Province increased from 3% to 55%. Since the program’s launch, approximately 5,000 parents have attended workshops, and 37 teachers from 11 target schools have been trained on the road safety curriculum. View more photos from the launch ceremony here. Read the full press release here. |
China |
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Walk Wise combats rise in summer road crash casualties with community outreach
To combat the dangerous rise in road crash fatalities in Nanba Township over the summer months, our Walk Wise pedestrian safety program is conducting a series of outreach events to raise awareness about road safety within the community. Walk Wise is collaborating with the Nanba Township Government and the Nanba Traffic Police Department to put on the series. The first of seven of these awareness-raising events was held on 13 July and attended by approximately 100 members of the local community. The event included road safety education as well as interactive games and prizes to test the participants’ knowledge of concepts. Two middle school student volunteers who participated in our Photovoice competition in May also joined the event to share what road safety in the community looked like through their eyes. The students presented photos they took of road hazards and unsafe pedestrian behaviors in the community as well as their suggestions for improving walking environments. In 2012, we launched Walk Wise, the pedestrian safety program, with the support of Chevron. Walk Wise expanded its programing to Nanba Township in December 2017. View more photos from the event here. |
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